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"Is Data Killing Creativity?" - The Rupert Smith Memorial Lecture 2017
October 17, 2017
The Educational Trust Annual Fundraising event is back and this year we’re delighted to welcome The Guardian News & Media's Chief Revenue Officer, Hamish Nicklin, to Manchester for the Rupert Smith Memorial Lecture on Thursday the 23rd of November.
This year’s debate questions if creativity has been put-aside for data in the media and advertising industry.
Data has proved a double-edged sword for advertisers - new technology has promised hyper-targeted, instant tracking of success and for super low prices. But at what cost? Has creativity been side-lined by over-reliance on data? Hamish Nicklin, Chief Revenue Officer at Guardian News & Media, explains how human instinct and cultural skills should interplay with the rich mine of data to produce stunning and effective ads and work in synchronicity with a quality media landscape.
Hamish will debate this topic with Paul Cooper, Group Managing Director at Mediacom North and Johnny Hall, CEO of Mobedia.Paul joined MediaCom as the Regional Head of Digital UK & Ireland in 2011. He launched MediaCom i-LAB, the digital performance specialist division, in 2012, which he rolled out across all MediaCom UK offices to become the largest digital operation in the UK. Paul is now Group Managing Director, looking after offices in Leeds, Birmingham and Manchester - including recently acquired Code Computerlove. He has overseen the restructure of the agency which has led to a 50% growth in PBT and has seen the agency become the largest billing agency outside London. Johnny Hall, is CEO of Mobedia, a highly successful digital innovation agency that creates content, products and experiences, and focuses upon people activation within organisations.